GATRACS to Georgia Transfer: Rebranding to Reach a Wider Audience
Our mission is to provide tools that make college credit transfer information more transparent and encourage Georgia citizens to complete their degrees. We work with our partners in the University System of Georgia, the Technical College System of Georgia, the Georgia Independent College Association, the Georgia Student Finance Commission, and the Georgia Department of Education to provide Georgia students with tools to find college credit transfer information and plan to complete their degrees.
We realized we needed to reach a wider audience. We began researching our brand recognition online and with partner institutions and organizations. Based on search engine optimization (SEO) research, Georgia students are more likely to find our website in search engines with this new branding. In conversations and other communications with our partners, it became clear that the GATRACS branding did not convey our purpose.
In 2022, we launched our updated website (https://www.gatransfer.org/) with the Georgia Transfer branding. We also reorganized the site's organization and content to make information easier for visitors to navigate. We continue to update the web content and text to raise awareness of the transfer tools and to meet Georgia Transfer and our higher education partners' student success goals.